Borrow A Tactic From Personal Life In Your E-Commerce Sale Campaigns

It's really easy to whip up a sale campaign every month, but after a while we all know what happens....

Each sale results in:

1. Less revenue.
2. A smaller audience for future sales.
3. Erosion of your brand.
4. Lower LTV
5. More pressure to discount further.

Before your next sale event - try this tactic outlined in the slides below. It will take more time and planning, to be sure, but with enough effort it will result in:

1. Increased revenue from a network effect.
2. A net INCREASE in subscribers.
3. More engagement with your brand.
4. Higher LTV.
5. More pressure to produce more fun events & content that people actually enjoy.